[CLUE-Talk] IBM ad

[Gary Threlkeld]

On Sunday, September 07, 2003 10:15 PM, Zonker wrote:

>Frankly, I'd have gone with something a little more low-brow, like a
>computer-animated Tux bitch-slapping a Bill Gates lookalike as he's
>trying to steal people's wallets or something like that. The
>artsy-fartsy approach isn't going to go far with the average viewer. 
>
>Am I wrong? Does anybody think this was a good approach to marketing
>Linux?

I totally agree.  Did IBM really think that the average sports dude would 
be captured by a geeky-ad as he reached for his beer and chips?  I hardly
think that an esoteric ad such as this would be understood by the masses 
and would just be lumped in with sci-fi stuff ala Farenheit 451, the Blob, etc.

And would the average businessman be persuaded to give Linux a try
seeing that Linux (portrayed as a kid learning the ways of the world) would
be the answer to hard, real business issues?

Linux should have at least been portrayed as the teacher rather than the 
student.

Gary
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