[clue-talk] iPhone Madness

Sean LeBlanc seanleblanc at comcast.net
Wed Jul 4 09:37:41 MDT 2007


On 07-03 14:00, Nate Duehr wrote:
 
> People love to feel like they "belong" to some group.  Marketers love to 
> help them feel that way, even if it's all worthless and fake.
> 
> How many Hobbs-peeing-on-Ford's-bow-tie-logo bumper stickers have you 
> seen on Chevy's this year on the road?  Those have been popular for 
> years, Just as one example.  Imagine the hub-bub if Apple fans made up a 
> Apple-peeing-on-a-Microsoft-logo sticker for their cars?
> 
> There's plenty of brand-name flame-fests to go around, techie or 
> non-techie.  We all do it, some more than others.

Heh. Guilty as charged. Well, I used to be guilty of that, anyway. I used to
be a big VW fan (besides being a Macintosh fan in the 80's/early 90's.) I
had a Rabbit that seemed virtually indestructible through college, and my
parents had bought many VWs while growing up, and so I thought I was going
to be more or less a loyal customer for life.

Then I woke up...because while owning a Corrado, and having more and more
problems with it (it was 10+ year car at that stage), I began looking
around, reading reviews on Passats/Jettas. And I came to the conclusion that
somewhere along the way, VW started making craptacular products and were
relying on their branding instead. 

These days, I find the idea of a "community" around one MNC or another's
product quite silly, but I definitely went through a stage, especially right
after getting my Corrado, where I used to smile and wave at other VW
drivers.  

-- 
Sean LeBlanc:seanleblanc at comcast.net  
http://sean-leblanc.blogspot.com/
It is better to live rich than to die rich. 
-Samuel Johnson 



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