[clue-talk] iPhone Madness
Sean LeBlanc
seanleblanc at comcast.net
Wed Jul 4 09:37:41 MDT 2007
On 07-03 14:00, Nate Duehr wrote:
> People love to feel like they "belong" to some group. Marketers love to
> help them feel that way, even if it's all worthless and fake.
>
> How many Hobbs-peeing-on-Ford's-bow-tie-logo bumper stickers have you
> seen on Chevy's this year on the road? Those have been popular for
> years, Just as one example. Imagine the hub-bub if Apple fans made up a
> Apple-peeing-on-a-Microsoft-logo sticker for their cars?
>
> There's plenty of brand-name flame-fests to go around, techie or
> non-techie. We all do it, some more than others.
Heh. Guilty as charged. Well, I used to be guilty of that, anyway. I used to
be a big VW fan (besides being a Macintosh fan in the 80's/early 90's.) I
had a Rabbit that seemed virtually indestructible through college, and my
parents had bought many VWs while growing up, and so I thought I was going
to be more or less a loyal customer for life.
Then I woke up...because while owning a Corrado, and having more and more
problems with it (it was 10+ year car at that stage), I began looking
around, reading reviews on Passats/Jettas. And I came to the conclusion that
somewhere along the way, VW started making craptacular products and were
relying on their branding instead.
These days, I find the idea of a "community" around one MNC or another's
product quite silly, but I definitely went through a stage, especially right
after getting my Corrado, where I used to smile and wave at other VW
drivers.
--
Sean LeBlanc:seanleblanc at comcast.net
http://sean-leblanc.blogspot.com/
It is better to live rich than to die rich.
-Samuel Johnson
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