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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Hey, a question came to mind&#8230;<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Do you have to read the NYT&#8217;s advertisements on the Kindle?&nbsp;
That seems CRITICAL to the analysis, and they didn&#8217;t include that in the
article.&nbsp; <br>
<br>
<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Costs mean NOTHING without knowing what they&#8217;re bringing in in
subscriptions and advertising revenue. (Or in the case of newspapers these
days, how much money they&#8217;re losing on slack ad revenue numbers, perhaps.)&nbsp;
Gotta look at the whole balance sheet.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><br>
These guys pulled a little &#8220;sleight of financial hand&#8221; on this one, methinks.<o:p></o:p></span></p>

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color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>If the ad revenue is &#8220;lost&#8221; on the Kindle platform -- take
however many subscribers they have, and whatever their server farm for the
Kindle readers costs them to operate -- and you&#8217;ll have the &#8220;real&#8221; price of
what a subscription *<b>should</b>* be&#8230;<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Paper with solid ad revenue in a format where it&#8217;s a little more
easily ignored but still &#8220;there&#8221; might be a heck of a lot cheaper than no ad
revenue and the convenience of carrying around a device with it loaded up
anytime you want to read it&#8230;<o:p></o:p></span></p>

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color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Nate <o:p></o:p></span></p>

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color:#1F497D'><o:p>&nbsp;</o:p></span></p>

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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
clue-talk-bounces@cluedenver.org [mailto:clue-talk-bounces@cluedenver.org] <b>On
Behalf Of </b>Brian Gibson<br>
<b>Sent:</b> Friday, March 13, 2009 5:26 PM<br>
<b>To:</b> CLUE talk<br>
<b>Subject:</b> Re: [clue-talk] Kindle 2<o:p></o:p></span></p>

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<p class=MsoNormal><o:p>&nbsp;</o:p></p>

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<p class=MsoNormal>The carbon footprint reminded me of the financial overhead
when it comes to printing:<br>
<br>
http://www.businessinsider.com/2009/1/printing-the-nyt-costs-twice-as-much-as-sending-every-subscriber-a-free-kindle<br>
<br>
Note that the costs quoted in the article are underestimated.&nbsp; So actual
savings would be higher.<o:p></o:p></p>

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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Steve Parkhurst
&lt;psparky@comcast.net&gt;<br>
<b>To:</b> CLUE talk &lt;clue-talk@cluedenver.org&gt;<br>
<b>Sent:</b> Friday, March 13, 2009 5:21:56 PM<br>
<b>Subject:</b> RE: [clue-talk] Kindle 2</span><o:p></o:p></p>

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<p class=MsoNormal>&nbsp;<o:p></o:p></p>

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<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";
color:blue'>I do most of my reading with the Kindle; books, magazines,
occasionally newspapers. Mostly I read just released non-fiction&nbsp;books
along the lines of global warming, green revolution, etc. I read someplace, and
I can't remember where, that the second or third best way to reduce our carbon
footprint is to read digital books, newspapers, magazines, etc. It is a highly
petroleum intensive industry to say nothing about the loss of atmosphere
cleansing trees.</span><o:p></o:p></p>

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<p class=MsoNormal><o:p>&nbsp;</o:p></p>

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