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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Hey, a question came to mind…<o:p></o:p></span></p>
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color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Do you have to read the NYT’s advertisements on the Kindle?
That seems CRITICAL to the analysis, and they didn’t include that in the
article. <br>
<br>
<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Costs mean NOTHING without knowing what they’re bringing in in
subscriptions and advertising revenue. (Or in the case of newspapers these
days, how much money they’re losing on slack ad revenue numbers, perhaps.)
Gotta look at the whole balance sheet.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><br>
These guys pulled a little “sleight of financial hand” on this one, methinks.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>If the ad revenue is “lost” on the Kindle platform -- take
however many subscribers they have, and whatever their server farm for the
Kindle readers costs them to operate -- and you’ll have the “real” price of
what a subscription *<b>should</b>* be…<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Paper with solid ad revenue in a format where it’s a little more
easily ignored but still “there” might be a heck of a lot cheaper than no ad
revenue and the convenience of carrying around a device with it loaded up
anytime you want to read it…<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Nate <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
clue-talk-bounces@cluedenver.org [mailto:clue-talk-bounces@cluedenver.org] <b>On
Behalf Of </b>Brian Gibson<br>
<b>Sent:</b> Friday, March 13, 2009 5:26 PM<br>
<b>To:</b> CLUE talk<br>
<b>Subject:</b> Re: [clue-talk] Kindle 2<o:p></o:p></span></p>
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<p class=MsoNormal><o:p> </o:p></p>
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<p class=MsoNormal>The carbon footprint reminded me of the financial overhead
when it comes to printing:<br>
<br>
http://www.businessinsider.com/2009/1/printing-the-nyt-costs-twice-as-much-as-sending-every-subscriber-a-free-kindle<br>
<br>
Note that the costs quoted in the article are underestimated. So actual
savings would be higher.<o:p></o:p></p>
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<p class=MsoNormal><o:p> </o:p></p>
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style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
<hr size=1 width="100%" align=center>
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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Steve Parkhurst
<psparky@comcast.net><br>
<b>To:</b> CLUE talk <clue-talk@cluedenver.org><br>
<b>Sent:</b> Friday, March 13, 2009 5:21:56 PM<br>
<b>Subject:</b> RE: [clue-talk] Kindle 2</span><o:p></o:p></p>
<div>
<p class=MsoNormal> <o:p></o:p></p>
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<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";
color:blue'>I do most of my reading with the Kindle; books, magazines,
occasionally newspapers. Mostly I read just released non-fiction books
along the lines of global warming, green revolution, etc. I read someplace, and
I can't remember where, that the second or third best way to reduce our carbon
footprint is to read digital books, newspapers, magazines, etc. It is a highly
petroleum intensive industry to say nothing about the loss of atmosphere
cleansing trees.</span><o:p></o:p></p>
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<p class=MsoNormal><o:p> </o:p></p>
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<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p>
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<p class=MsoNormal><o:p> </o:p></p>
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