[CLUE-Adm] Linux Marketing Plan

[jef]

I wrote a long response to this that can be summed up in one word. NO

Jef

"Miriam Rodriguez (by way of Jeffery C. Cann )" wrote:
> 
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> Finally!  A clear explanation of The Plan (tm).  Does this change our
> decision at the CLUE admin meeting?
> 
> I have not yet drafted any emails to Elisabeth.  I will copy my response to
> Miriam to CLUE-Admin.
> 
> Thanks
> Jeff
> 
> - --------------------------------------
> Jeff,
> 
> I have been requested to communicate with you and others in CLUE on more of
> a technical level regarding marketing Linux to the business community at
> large.
> 
> We need to define the scope of what we are trying to accomplish (i.e.
> educate businesses to the advantages of Linux and thus increasing demand for
> technicians with that skillset), who are we trying to reach, who would be
> included and role each would would play.
> 
> Market research would need to be performed in order to identify  who would
> be receptive to utilizing Linux for their day to day operations.
> 
> The following would be necessary to accomplish this.
> 
> 1) A survey would need to be created with approximately 20 questions.  A
> focus group could be created to determine what these questions should be.
> One idea would be to list the advantages of Linux over Microsoft, i.e. cost,
> where Linux can be used for the same functions as Microsoft and develop the
> questions based on that.
> 2) Create a focus group of business owners/managers and technical persons
> who would be interested in the results of that survey. These persons could
> serve as sponsors.
> 
> - From the results, a marketing plan will be developed.
> 
> If you have any questions, feel free to contact Elizabeth or me.
> 
> Thanks,
> 
> Miriam Rodriguez
> email: mir_rodriguez at hotmail.com
> 
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