[CLUE-Talk] IBM doesn't appear to be making many friends

[David Willson]

Personally, I like IBM's advertising idea.  It's fun, it's different, and it
does no harm.  It's bio-degradable chalk, like the sidewalk-chalk my kids
use.  The San Francisco city officials need to get out of their cubicles
more often.

I am firmly on IBM's side on this one.

-----Original Message-----
From: clue-talk-admin at clue.denver.co.us
[mailto:clue-talk-admin at clue.denver.co.us]On Behalf Of B O'Fallon
Sent: Friday, 20 April, 2001 08:01
To: CLUE TALK; lug at lug.boulder.co.us
Subject: [CLUE-Talk] IBM doesn't appear to be making many friends


It seems that IBM's campaign is running afoul of San Francisco's
anti-graffiti laws:

http://www.cnn.com/2001/TECH/industry/04/19/ibm.guerilla.idg/index.html?s=8

It seems to me that defacing public property is NOT the way to run an
ad campaign, and I wonder if this will do more bad than good. For that
matter, I am not sure that the thrust of the campaign (Peace, Love,
Linux) is creating that favorable an impression in the minds of the
suits of corporate America. IBM seems to think that Linux would appeal
to the ex-hippies ....

But will it? Where are the ex-hippies in the corporate world? Most of
the IT types I know are pretty serious about their profession, not
aging hippies wanting to return to 1968. In fact, many of them weren't
even born in 1968 ...

Could this be a plot on the part of IBM to create such animosity
towards Linux that it fails? Sort of the "damn with faint praise"
concept?

Or am I just paranoid? <g>

--
BOF


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From: Nate Duehr <nate at natetech.com>
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On Fri, Apr 20, 2001 at 08:00:59AM -0600, B O'Fallon wrote:
> It seems to me that defacing public property is NOT the way to run an
> ad campaign, and I wonder if this will do more bad than good. For that
> matter, I am not sure that the thrust of the campaign (Peace, Love,
> Linux) is creating that favorable an impression in the minds of the
> suits of corporate America. IBM seems to think that Linux would appeal
> to the ex-hippies ....

Who do you think the suits are?  :-)

The Gen-X'ers are working the trenches in many cases now, and the
"ex-Hippies" are in the corner offices.  It's a great marking plan.

Why do you think every software company buys a Doors song, a song from
The Who, or just about any other late 60's to mid 70's song for their
jingles now...?  Even the U.S. Postal Service using Steve Miller Band
songs for the last few years... imagine that when Steve Miller was first
popular... 

-- 
Nate Duehr <nate at natetech.com>

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Date: Fri, 20 Apr 2001 09:29:29 -0600
From: Kirk Rafferty <kirk at fpcc.net>
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Subject: Re: [CLUE-Talk] IBM doesn't appear to be making many friends
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In situations like this, I tend to think about how I'd feel if it
were Microsoft doing the deed.  I think I'd be pretty angry to walk down
the street and see chalked 'doze logos everywhere.  In fact, there would
be an outcry that, once again, Microsoft is flouting the law.

The city should be getting after IBM on this one.  I for one am tired
of being blasted with advertising everywhere I turn.  If IBM gets away
with this, you won't even be able to look down anymore, without being
encouraged to drink Sprite, wear Nikes, etc.  And if IBM can do it, why
can't some punk with a spray can? (yeah, I know, IBM's "tagging" isn't
permenant, but it does tend to legitimize this type of thing)

I like the message, and it's a cute idea (where can I get a "Peace, Love,
Linux" shirt? :-).  But advertising via graffiti is just a plain
nuisance.

-k

On Fri, Apr 20, 2001 at 08:28:48AM -0600, David Willson wrote:
> Personally, I like IBM's advertising idea.  It's fun, it's different, and it
> does no harm.  It's bio-degradable chalk, like the sidewalk-chalk my kids
> use.  The San Francisco city officials need to get out of their cubicles
> more often.
> 
> I am firmly on IBM's side on this one.
> 
> -----Original Message-----
> From: clue-talk-admin at clue.denver.co.us
> [mailto:clue-talk-admin at clue.denver.co.us]On Behalf Of B O'Fallon
> Sent: Friday, 20 April, 2001 08:01
> To: CLUE TALK; lug at lug.boulder.co.us
> Subject: [CLUE-Talk] IBM doesn't appear to be making many friends
> 
> 
> It seems that IBM's campaign is running afoul of San Francisco's
> anti-graffiti laws:
> 
> http://www.cnn.com/2001/TECH/industry/04/19/ibm.guerilla.idg/index.html?s=8
> 
> It seems to me that defacing public property is NOT the way to run an
> ad campaign, and I wonder if this will do more bad than good. For that
> matter, I am not sure that the thrust of the campaign (Peace, Love,
> Linux) is creating that favorable an impression in the minds of the
> suits of corporate America. IBM seems to think that Linux would appeal
> to the ex-hippies ....
> 
> But will it? Where are the ex-hippies in the corporate world? Most of
> the IT types I know are pretty serious about their profession, not
> aging hippies wanting to return to 1968. In fact, many of them weren't
> even born in 1968 ...
> 
> Could this be a plot on the part of IBM to create such animosity
> towards Linux that it fails? Sort of the "damn with faint praise"
> concept?
> 
> Or am I just paranoid? <g>
> 
> --
> BOF
> 
> 
> _______________________________________________
> CLUE-Talk mailing list
> CLUE-Talk at clue.denver.co.us
> http://clue.denver.co.us/mailman/listinfo/clue-talk
> 
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